POPSUGAR: What made you dive so deeply into Korean beauty? You could have written on this topic without delving into the history or the politics associated with it, so why did you explore it the way you did?Įlise Hu: I wrote it because I really wanted to read something like it, and it didn't exist yet. Interwoven with her own experience as a Chinese American adjusting to life in Seoul, she's written a book that explores Korean beauty in the political, historical, and financial context that's turned the industry into a global power player. Former NPR Seoul Bureau Chief Elise Hu, host of " TED Talks Daily," explores the Korean quest for aesthetic perfection in her new book " Flawless: Lessons in Looks and Culture From the K-Beauty Capital," which was released on May 23. But the choices and messaging can be overwhelming. So are injections that aren't even available here, like Rejuran (derived from salmon DNA), that claim to reverse aging.Īs fans of Korean culture travel to Korea, they're also seeking out aesthetic procedures. Nonsurgical procedures like Botox or lasers to treat hyperpigmentation (think sun damage or acne scars) are a fraction of the price they are stateside. When I was in Korea last year, a trip to a skin clinic was on the to-do list of every Korean American I met. How K-Pop Helped These Fans Forge Lasting Friendships
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